4 Essential Email Automations Every Wellness Business Should Turn On

4 Essential Email Automations Every Wellness Studio Should Turn On

Want to build automations, but not sure where to start? Well, we built the 4 most important types of marketing automations, and all you have to do is set them live. Save hours strategizing and creating your own automations with our pre-built automation playbooks specifically designed for wellness businesses.

Playbooks also serve as a great building block to create your own, or easily customize automations and touchpoints in a matter of minutes. Marketing automations are essential for wellness businesses that want to outperform the competition with client communications that communicate the right message at the right time. Supercharge revenue, increase customer loyalty, and grow your business with these smart marketing automations. 

1. Nurture New Clients with Welcome Series

Nurturing relationships from the very first interaction is vital for creating long-term clients. Arketa’s Welcome Series playbook is designed to help you make a lasting first impression. This automation welcomes all new subscribers and identifies those just beginning their journey with your studio. It also offers an incentive to encourage their first purchase or class booking.

First Visit Follow-Up: After a client's initial visit, this campaign sends a personalized follow-up to thank them and encourage a return visit. This simple yet powerful touchpoint can significantly increase the likelihood of a second visit, turning first-timers into regulars.

New Member Welcome: Celebrate the day someone becomes a member with a special message that highlights the benefits of membership. This playbook not only makes new members feel valued but also nurtures their journey, helping them to fully integrate into your community.

According to Invesp, welcome emails generate 4x more opens and 5x more clicks than standard emails, making them 86% more effective than regular newsletters. By setting up these nurturing automations, you can generate 320% more revenue per email than with other promotional emails.

2. Automate Reviews to Boost Your Online Presence

A high volume of positive business reviews is directly linked to ranking higher on search engines and increasing revenue. Within minutes, one of your most powerful business tools, Google reviews, can be put on autopilot to increase studio visibility and credibility.

Leave a Google Review: Arketa’s automation playbook for Google reviews takes the guesswork out of asking for feedback. It ensures that happy clients are prompted to leave a review, helping you to consistently build a strong online reputation.

According to Reputation, businesses with fewer than 82 reviews typically earn 15% less revenue, while those with 200 reviews or more earn nearly twice as much. By automating the review process, you ensure that every satisfied client has the chance to boost your studio's online presence.

3. Celebrate Milestones to Increase Loyalty

People love to be recognized for their achievements, and your clients are no different. By celebrating milestones, you show your clients that you notice and appreciate their commitment, which can significantly boost loyalty.

Milestone Celebrations: From their first class to their 100th, our Milestone playbooks send personalized messages to celebrate your clients' accomplishments. Whether it’s an email or an SMS, these touchpoints serve as a powerful motivator, encouraging clients to continue their journey with your studio.

According to Forbes, anniversary and milestone emails generate nearly seven times more revenue than bulk emails. This underscores the importance of acknowledging and celebrating your clients, making them feel valued and encouraging further engagement.

4. Re-Engage Clients with Retention Campaigns

Every studio experiences client churn, but that doesn’t mean you have to let those clients go without a fight. Arketa’s retention-focused playbooks are designed to re-engage clients who haven’t visited in a while or who have canceled their memberships.

We Miss You: This playbook targets clients who haven’t booked a class recently, sending them a personalized message that encourages them to return. By automating this process, you ensure that no client slips through the cracks.

Cancellation Flow: For clients who have canceled their memberships, this automation sends targeted communication aimed at winning them back. It could include special offers or a simple reminder of what they loved about your studio in the first place.

Personalized retention emails generate six times higher transaction rates than generic emails, making this automation a powerful tool in keeping your client base engaged and active.

Turn On These Automations and Watch Your Studio Thrive

With Arketa’s pre-built automation playbooks, you can take your wellness studio’s email marketing to the next level. By nurturing new clients, automating reviews, celebrating milestones, and re-engaging lost clients, you’ll create a seamless and personalized experience that keeps clients coming back—and keeps your studio growing.

Ready to get started? Explore Arketa’s automation playbooks and turn on the tools that will help your studio thrive today.

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