Sutra Fitness, Inc., doing business as Arketa ("Arketa," "we," "us," or "our"), provides an online platform that enables fitness instructors to host classes, offer on-demand content, and engage with customers. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, retain, and protect your personal data when you interact with our services, including our website (www.arketa.com), branded website widgets (app.arketa.co), Arketa mobile app ("App"), branded mobile apps ("Branded App"), and other interactions with us (collectively, our "Services").

This policy applies to personal data collected through our Services but does not cover information about employees or contractors. If you book a fitness class through a third-party platform using our technology, this policy applies only to data we directly collect.

1. Information We Collect

Data You Provide

Registration: Name, email, address, username, password, and billing details.

Communications: Any data provided via email, forms, or chat.

Fitness Partner Activity: Bookings, attendance, preferences.

Job Applications: Resume data, background checks (if applicable).

Data Collected Automatically

Device & Usage: IP, browser, clicks, time stamps, etc.

Geolocation: Collected with consent via App.

Cookies: See Cookie Policy below.

Advertising Data: From partners for interest-based ads.

Data from Third Parties

Referrals: Provided by users.

Fitness Partners: Attendance and communication data.

Payment Processors: Transaction confirmations.

Background Checks: For job candidates.

2. How We Use Your Information

To provide and personalize Services

To communicate with you (support, updates, marketing)

To conduct analytics and research

To market Services, based on preferences

To evaluate and manage job applications

To comply with legal obligations and protect rights

3. How We Share Your Information

We may share your information with our service providers, business partners, and contractors solely to help us provide and improve our services. We do not sell or rent your personal information, and we do not share it with third parties or affiliates for their own marketing or promotional purposes unless you have explicitly opted in. We may share your information with subcontractors or outsourced service providers solely as necessary to deliver the services you have requested, and such providers are bound by contractual confidentiality and data-use obligations.

Specifically, we may share your information in the following circumstances:

Service Providers: Hosting, email, analytics, payments

Fitness Partners: For class facilitation and records

Advertising Partners: Analytics and retargeting tools

Legal Requirements: Law enforcement, regulatory bodies

Business Transfers: Mergers or acquisitions

Public Posts: Comments or content you make public

With Consent: Any other situations where you agree

Note: Certain sharing with advertising partners may be considered a "sale" under CCPA/CPRA.

SMS and Opt-In Data: We do not share end-user mobile numbers or opt-in data with third parties or affiliates for marketing or promotional purposes. We may share such data only with trusted service providers (e.g., SMS delivery platforms, customer communication tools) solely to deliver the services you have requested. These providers are contractually obligated to use this information only to support our service operations.

4. Data Retention

We retain your data only as long as necessary, including:

Account data — while active + a reasonable period after

Financial data — typically 7 years

Communications — as needed to respond

Job applicant data — 1–3 years, if required by law

Data no longer needed is securely deleted or anonymized.

5. Your Privacy Rights

GDPR (EU/EEA)

Access, correct, delete, or restrict use of your data

Object to certain uses

Withdraw consent

Request data portability

CCPA/CPRA (California)

Right to know, delete, correct, or opt out of data sharing

Limit use of sensitive info

No discrimination for exercising rights

How to Exercise Rights

Email us at privacy@arketa.com or use our form at arketa.com/privacy-requests.

Marketing Opt-Out

Unsubscribe links in emails

Reply "STOP" to texts

Manage cookies and ads via browser or DAA

Device Settings

Control access to location or device permissions in your phone settings.

6. International Data Transfers

Your data may be processed in the US or other jurisdictions. We use EU-approved Standard Contractual Clauses (SCCs) and secure your data through encryption and access controls.

7. Do Not Track Signals

Our Services do not currently respond to browser DNT signals. You can opt out of tracking via:

DAA: optout.aboutads.info

Cookie/browser settings

8. Children’s Privacy

We do not knowingly collect data from children under 13 (or under 16 in the EU). If you believe we have, please contact us and we’ll delete it.

9. Third-Party Services

We’re not responsible for the privacy practices of partners, processors, or other linked sites. Review their policies independently.

10. Contact Us

Email: privacy@arketa.com

Mail: Sutra Fitness, Inc., Attn: Privacy Team, 2 E 28th St, PMB 141, New York, NY 10016

EU DPO: dpo@arketa.com

11. Updates to This Policy

We may update this Privacy Policy. The new version will be posted with a revised effective date. Significant updates may be communicated directly.

Cookie Policy

We use the following types of cookies:

Essential: For core functions like login.

Analytics: Usage tracking, performance (e.g., Google Analytics).

Advertising: Interest-based ads via partners.

Managing Cookies

Browser settings: aboutcookies.org

Google opt-out: Google Analytics Opt-Out

Ad opt-out: optout.aboutads.info

Note: Disabling cookies may affect functionality.